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Fidelity Bank’s GAIM 6 Promo Extension: A Timely Boost for Financial Inclusion and Economic Empowerment

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As Nigeria looks to opening up the economy and empowering its citizens, Fidelity Bank Plc has taken a bold step to deepen financial inclusion and reward customer loyalty by extending its flagship savings campaign, the Get Alert in Millions (GAIM) Season 6 promo. The extension adds three more months to the campaign and raises the total prize pool from ₦159 million to a record ₦189 million. This move, announced in September 2025, comes at a critical time when the country’s economic landscape demands innovative financial solutions and inclusive banking strategies.

 

The Nigerian Economy and the Imperative of Financial Inclusion

 

Nigeria’s economy, while resilient, faces persistent challenges including inflation, currency volatility, and limited access to formal financial services. According to the Central Bank of Nigeria (CBN), recent reforms such as exchange rate unification and bank recapitalization are aimed at stabilizing the macroeconomic environment and positioning the banking sector to support a $1 trillion economy. The CBN’s Payment System Vision 2028 also underscores the importance of digital transformation and financial inclusion as tools for economic development.

 

In this context, Fidelity Bank’s GAIM 6 promo is more than a marketing campaign, it is a strategic intervention that aligns with national goals. By incentivizing savings and expanding access to banking services, the promo contributes to the broader mission of empowering underserved communities and fostering economic resilience.

 

World Savings Day 2025: A Global Call to Action

 

The extension of GAIM 6 coincides with the upcoming World Savings Day on October 31, 2025. Celebrated annually, this global observance promotes the importance of saving as a pathway to financial security and economic stability. Fidelity Bank’s decision to extend GAIM 6 during this period amplifies the theme of the 2025 World Savings Day – “This is not a savings account”, encouraging Nigerians to cultivate smart financial habits and leverage digital banking platforms for long-term growth.

 

Speaking to journalists, Osita Ede, Divisional Head of Product Development at Fidelity Bank, emphasized the bank’s commitment to listening to its customers. “They asked for more opportunities to benefit from the promo, and we listened. With management and regulatory consent, we’re thrilled to keep the excitement going for another three months,” Ede said.

 

GAIM 6 vs. Other Savings Promos: What Sets It Apart

 

While several Nigerian banks run savings promotions, GAIM 6 distinguishes itself through its scale, inclusivity, and strategic design. The campaign targets a wide demographic, including NYSC corps members, women, children, and market clusters—segments often excluded from formal banking. Winners are selected through electronic draws supervised by the Federal Competition and Consumer Protection Commission (FCCPC), ensuring transparency and fairness.

 

Unlike promos that focus solely on high-value deposits, GAIM 6 allows participation with deposits as low as ₦2,000. This democratizes access and encourages participation from low-income earners. Moreover, the campaign integrates financial advisory support through the Fidelity SME Hub, helping winners make informed decisions about their rewards.

 

How GAIM 6 Works

 

GAIM 6 is designed to be simple, accessible, and rewarding. Customers can participate by opening a Fidelity Savings Account via the bank’s mobile app, website, USSD (77001#), or at any branch. Each ₦5,000 deposit earns an entry ticket into the monthly and grand draws. The final draw will award ₦2 million to the second runner-up, ₦5 million to the first runner-up, and ₦10 million to the grand prize winner.

 

The campaign also includes targeted draws aligned with national events such as Workers’ Day, Children’s Day, and Independence Day. These draws are complemented by regional activations, campus storms, and market outreach programs that drive engagement and account openings.

 

A Millionaire Christmas: Transforming Lives Through GAIM 6

 

With over ₦47 million still available in upcoming draws – ₦30 million in monthly draws and ₦17 million in the grand draw, Fidelity Bank is poised to create a wave of new millionaires just in time for the festive season. In the 7th and 8th monthly draws alone, 20 customers received ₦1 million each. These life-changing rewards not only boost individual financial security but also stimulate local economies through increased spending and investment.

 

“We are delighted to welcome our newest beneficiaries and commend their loyalty. A million Naira is a life-changing amount, and we encourage them to make the most of it,” Ede noted.

 

The bank’s financial advisory services at the SME Hub further enhance the impact of these rewards, guiding recipients on how to grow their winnings through smart investments and business development.

 

A Strategic Win for Fidelity Bank and Nigeria

 

The extension of GAIM 6 is a testament to Fidelity Bank’s responsiveness, innovation, and commitment to customer-centric banking. By aligning the promo with national economic goals and global observances like World Savings Day, the bank reinforces its role as a catalyst for financial empowerment.

 

As the campaign enters its final phase, Nigerians have a unique opportunity to save, win, and transform their financial futures by simply inculcating a healthy savings habit.

 

L – R: Direct Sales Executive, Fidelity Bank Plc, Adegboyega Ademokunwa; GAIM 6 Eight Monthly draw Winner, Innocent Okoro Orji; Branch Leader, Fidelity Bank Plc, Gbagada, Chinwe Umez-Eronini; and Product Manager, Savings, Fidelity Bank Plc, at the GAIM 6 prize presentation ceremony held at Gbagada Building Materials market in Lagos recently.

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Tinubu Government Approves Rollout Of Electric Vehicles In Nigeria Amid Fuel Crisis, Power Failure

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Earlier, the country’s Minister of Power, Adelabu Adebayo, apologised about the state of electricity, stating that some of the issues that led to the blackout were beyond government control.

 

Despite Nigerians lamenting constant electricity blackout, the Bola Tinubu-led administration has announced introduction of “electric vehicles in the country.”

Earlier, the country’s Minister of Power, Adelabu Adebayo, apologised about the state of electricity, stating that some of the issues that led to the blackout were beyond government control.

Nigeria has also experienced serial grid collapses that has consistently thrown Nigeria into endless blackouts.

Amid these challenges and issues facing decent electricity available, President Bola Tinubu has approved the expansion of the mandate of the Presidential Initiative on Compressed Natural Gas (PiCNG); the initiative will now be known as the Presidential Initiative on Compressed Natural Gas and Electric Vehicles (PiCNG & EV), reflecting its broadened scope to include both gas-powered and electric mobility solutions.

The directive was conveyed in a statement issued on Thursday , March 26, 2026, by Bayo Onanuga, Special Adviser to the President on Information and Strategy.

With the approval, PiCNG & EV is expected to “lead and coordinate Nigeria’s clean mobility strategy, covering gas-driven vehicles and Electric Vehicles nationwide.”

According to the statement, the initiative will continue to drive the deployment of compressed natural gas (CNG) infrastructure, including “Mother and Daughter Stations, Integrated Refuelling Units, CNG vehicles and equipment, and nationwide conversion programmes.”

It will also “anchor the development and rollout of electric vehicles, EV charging infrastructure, and related investments nationwide.”

The presidency noted that gas remains “a competitive and strategic fuel for transportation,” leveraging Nigeria’s abundant natural resources to reduce costs, enhance energy security, and conserve foreign exchange.

It added that “the inclusion of electric vehicles further strengthens the government’s agenda for affordable, efficient, and environmentally responsible mobility.”

President Tinubu has also directed the Executive Chairman of PiCNG & EV to “immediately establish a coordinated process for the rapid deployment of vehicle conversion kits across the country” and ensure that the kits are accessible to Nigerians “at a cost that is not burdensome.”

To achieve this, the initiative will collaborate with CreditCorp Nigeria, financial institutions, and other relevant partners to design cost-effective financing structures that will make vehicle conversions widely accessible.

The President further directed “the accelerated deployment of Mobile Refuelling Units (MRUs) to expand access to CNG while permanent infrastructure continues to scale.”

-Sahara

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Sterling Bank Charts Way Forward for Nigeria’s Transport, Logistics Sector

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Lagos, Nigeria, Industry leaders, policymakers, financiers, and innovators convened in Lagos today for the inaugural Nigeria Transport & Logistics Summit (NTLS) 2026, hosted by Sterling Bank at Eko Hotel & Suites, to forge actionable strategies for building a faster, more connected Nigeria through transport, mobility, and logistics.

 

Held under the theme “Funding the Engine of Growth,” the summit positioned Nigeria’s transport and logistics sector as a critical but under-leveraged driver of productivity, regional integration, and economic growth. Transport, mobility, and logistics collectively form the backbone of the Nigerian economy, yet chronic underinvestment, infrastructure deficits, and limited access to financing have long constrained its potential.

 

Transport, mobility, and logistics collectively form the backbone of Nigeria’s economy. While the logistics sub-sector alone contributes approximately ₦1 trillion to national GDP, experts estimate that the broader transport and logistics market exceeds ₦15 trillion in potential value. Yet persistent infrastructure gaps, inefficiencies, financing constraints, and policy fragmentation continue to limit the sector’s full impact.

 

NTLS 2026 brought together senior government officials, regulators, infrastructure operators, investors, development partners, and private sector leaders to address critical priorities including multimodal connectivity, airport and road modernization, energy-efficient mobility, digital trade facilitation, and innovative financing frameworks.

 

Speaking at the summit, Sterling Bank’s Managing Director and CEO, Mr. Abubakar Suleiman, represented by Sterling One Foundation CEO, Mrs. Olapeju Ibekwe, called for urgent, coordinated action to fix the systems that move Nigeria’s economy forward.

 

He emphasized that while Nigeria’s transport and logistics challenges, ranging from port congestion to inefficient corridors and high operating costs, are well documented the real opportunity lies in effective execution.

 

“We must move beyond diagnosing the problem to building integrated, modern logistics systems that can power productivity at scale. This means fixing our ports, strengthening logistics corridors, improving road and rail connectivity, and embedding efficiency across the value chain.”

 

“Nigeria’s competitiveness, both regionally and globally will increasingly depend on how effectively we move goods, people, and services. The time for incremental change has passed; what is required now is bold, coordinated execution across public and private sectors,” Abubakar concluded.

 

Also speaking at the event, the Divisional Head, Renewable Energy, Mobility and Tourism at Sterling Bank, Mr. Darlington Nwankwo, described logistics as the backbone of trade, industry, and national competitiveness.

 

He noted that while the sector contributes just under four percent to Nigeria’s GDP, estimated at approximately ₦15trillion, its true economic impact is significantly larger when viewed as an enabler of productivity across agriculture, manufacturing, and trade.

 

“We must be deliberate about fixing the logistics backbone of the economy if we are to unlock the growth we need. Nigeria’s trade competitiveness is directly linked to the efficiency of its logistics corridors, from ports to inland distribution networks.”

 

“At Sterling, we see our role as connecting capital to execution, designing financing solutions that do not just fund infrastructure but unlock entire value chains. This includes supporting multimodal transport systems, enabling cleaner mobility solutions, and partnering with both government and private sector players to reduce investment risk. The opportunity before us is not just to fix what is broken, but to build a logistics ecosystem that is faster, more efficient, and globally competitive.”

 

Lagos State Commissioner for Transportation, Mr. Oluwaseun Osiyemi, echoed the call for bold ideas, strategic investments, and forward-looking policies, describing the summit as a vital platform to shape the future of movement, trade, and connectivity in Nigeria. He urged policymakers to move swiftly from planning to implementation, called on investors to support infrastructure and innovation, and encouraged industry leaders to champion efficiency, sustainability, and accountability.

 

In his keynote address, Professor Biodun Adedipe grounded these ambitions in hard realities, noting that with nearly 90 percent of Nigeria’s logistics dependent on road transport, the country faces mounting congestion and maintenance costs that demand diversification into rail and more durable infrastructure. He cautioned that economic transformation requires patience, with meaningful results unlikely to materialise in under 18 months.

 

Panel discussions throughout the day focused on reducing logistics costs, strengthening aviation and road integration, modernizing downstream energy distribution, and accelerating the adoption of cleaner and more sustainable mobility solutions.

 

The summit concluded with a call for sustained public-private collaboration, stronger regulatory coordination, and the creation of structured financing vehicles to de-risk infrastructure investments.

 

As Nigeria seeks to strengthen its regional trade position and unlock non-oil export growth, NTLS 2026 marks a decisive step toward building a more integrated, resilient, and globally competitive transport and logistics ecosystem.

 

 

 

About Sterling Bank

Sterling Bank Limited is a full-service national commercial bank in Nigeria and a member of Sterling Financial Holdings Group. With a heritage of more than 60 years, the bank has evolved from Nigeria’s pre-eminent investment banking institution to a trusted provider of retail, commercial, and corporate banking services.

 

 

 

Sterling is a forward-thinking financial institution committed to transforming lives through innovative solutions, exceptional service, unwavering integrity, and a steadfast focus on its HEART strategy, which centers on Health, Education, Agriculture, Renewable Energy, and Transportation. As pioneers in digital banking and financial inclusion, Sterling continues to lead by example, showing how purpose-driven leadership can deliver transformative outcomes for individuals, businesses, and society at large.

 

 

 

Guided by a culture of innovation and a passion for excellence, Sterling Bank remains dedicated to redefining the banking experience for millions of customers across Nigeria.

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Polaris Bank Positions Gender Equity as Growth Strategy at IWD 2026

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Polaris Bank has reinforced its commitment to deepen gender equity as a business and growth imperative during its 2026 International Women’s Day (IWD) event, spotlighting sustained investments in women’s empowerment, financial inclusion, and leadership development. In line with this year’s theme, “Give to Gain,” highlighting a call to action for accelerating gender equality through generosity, collaboration,and investment in women. The speakers emphasized intentional contribution as a catalyst for collective progress.

 

Speaking at the event, the Managing Director/CEO, Kayode Lawal, underscored the strategic value of the theme, “Gender Equity as a Business Imperative: The Give to Gain Advantage.” He noted that investing in women delivers measurable returns for institutions and economies alike.

 

According to Lawal, empowering women remains a core pillar of Polaris Bank’s long-term strategy, reflected in its support for women-led businesses through targeted financing, enterprise advisory and capacity-building initiatives.

 

The Polaris CEO also highlighted the Bank’s sustained advocacy in breast cancer advocacy and screening and early detection, as well as its contributions to girl-child education and inclusive workplace policies.

 

He added that the Bank’s flagship proposition, *Polaris Pearl*, continues to provide tailored financial solutions and growth platforms for women professionals and entrepreneurs. He called for more deliberate action across sectors, stressing that inclusive systems ultimately drive stronger institutions and societies.

 

Delivering keynote insights, Tomi Somefun, the immediate past MD/CEO of Unity Bank described gender equity as a critical lever for organizational performance, urging institutions to move beyond rhetoric to structured action.

 

She emphasized that enabling women to contribute fully is not a social obligation but a pathway to better decision-making, innovation, and long-term resilience.

 

Also speaking, Belinda Nkechi Indinmachi, a social entrepreneur challenged the GenZs to adopt a more strategic approach to value creation, noting that purposeful contribution and long-term thinking are essential for sustainable career and business growth. She encouraged professionals to view “giving” as an investment that yields tangible returns over time.

 

In her remarks, Polaris Bank’s Executive Director, Corporate & Investment Banking, Abimbola Ozomah, reiterated that the Bank’s focus on women empowerment extends beyond symbolic observance. She noted that initiatives such as the Polaris Women Connect platform are deliberately designed to prepare female professionals for leadership through mentorship, knowledge-sharing, and exposure to industry leaders.

 

Earlier, Bukola Oluyadi, Group Head, Customer Experience & Value Management, set the tone for the engagement, highlighting the importance of collaboration and intentional support systems in driving collective success.

 

The event also showcased Polaris Bank’s measurable impact in advancing women’s economic participation, including the disbursement of over ₦1 billion in funding to female entrepreneurs, alongside continued investments in financial literacy and enterprise development.

 

Polaris Bank reaffirmed that its commitment to empowering women remains anchored on deliberate action and inclusive growth strategies that position women as key drivers of economic transformation.

 

Photo caption:

L-R; Belinda Nkechi Idinmachi, Entrepreneurship Specialist, ALX Founder Academy; Subulade Giwa-Amu, Non- Executive Director, Polaris Bank; Kayode Lawal, Managing Director/CEO, Polaris Bank; Tomi Somefun, Former Managing Director /CEO for Unity Bank Plc, & Abimbola Ozomah, Executive Director, Corporate & Investment Banking during the International Women’s Day celebration in Lagos recently.

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