Business
Fidelity Bank’s GAIM 6 Promo Extension: A Timely Boost for Financial Inclusion and Economic Empowerment
As Nigeria looks to opening up the economy and empowering its citizens, Fidelity Bank Plc has taken a bold step to deepen financial inclusion and reward customer loyalty by extending its flagship savings campaign, the Get Alert in Millions (GAIM) Season 6 promo. The extension adds three more months to the campaign and raises the total prize pool from ₦159 million to a record ₦189 million. This move, announced in September 2025, comes at a critical time when the country’s economic landscape demands innovative financial solutions and inclusive banking strategies.
The Nigerian Economy and the Imperative of Financial Inclusion
Nigeria’s economy, while resilient, faces persistent challenges including inflation, currency volatility, and limited access to formal financial services. According to the Central Bank of Nigeria (CBN), recent reforms such as exchange rate unification and bank recapitalization are aimed at stabilizing the macroeconomic environment and positioning the banking sector to support a $1 trillion economy. The CBN’s Payment System Vision 2028 also underscores the importance of digital transformation and financial inclusion as tools for economic development.
In this context, Fidelity Bank’s GAIM 6 promo is more than a marketing campaign, it is a strategic intervention that aligns with national goals. By incentivizing savings and expanding access to banking services, the promo contributes to the broader mission of empowering underserved communities and fostering economic resilience.
World Savings Day 2025: A Global Call to Action
The extension of GAIM 6 coincides with the upcoming World Savings Day on October 31, 2025. Celebrated annually, this global observance promotes the importance of saving as a pathway to financial security and economic stability. Fidelity Bank’s decision to extend GAIM 6 during this period amplifies the theme of the 2025 World Savings Day – “This is not a savings account”, encouraging Nigerians to cultivate smart financial habits and leverage digital banking platforms for long-term growth.
Speaking to journalists, Osita Ede, Divisional Head of Product Development at Fidelity Bank, emphasized the bank’s commitment to listening to its customers. “They asked for more opportunities to benefit from the promo, and we listened. With management and regulatory consent, we’re thrilled to keep the excitement going for another three months,” Ede said.
GAIM 6 vs. Other Savings Promos: What Sets It Apart
While several Nigerian banks run savings promotions, GAIM 6 distinguishes itself through its scale, inclusivity, and strategic design. The campaign targets a wide demographic, including NYSC corps members, women, children, and market clusters—segments often excluded from formal banking. Winners are selected through electronic draws supervised by the Federal Competition and Consumer Protection Commission (FCCPC), ensuring transparency and fairness.
Unlike promos that focus solely on high-value deposits, GAIM 6 allows participation with deposits as low as ₦2,000. This democratizes access and encourages participation from low-income earners. Moreover, the campaign integrates financial advisory support through the Fidelity SME Hub, helping winners make informed decisions about their rewards.
How GAIM 6 Works
GAIM 6 is designed to be simple, accessible, and rewarding. Customers can participate by opening a Fidelity Savings Account via the bank’s mobile app, website, USSD (77001#), or at any branch. Each ₦5,000 deposit earns an entry ticket into the monthly and grand draws. The final draw will award ₦2 million to the second runner-up, ₦5 million to the first runner-up, and ₦10 million to the grand prize winner.
The campaign also includes targeted draws aligned with national events such as Workers’ Day, Children’s Day, and Independence Day. These draws are complemented by regional activations, campus storms, and market outreach programs that drive engagement and account openings.
A Millionaire Christmas: Transforming Lives Through GAIM 6
With over ₦47 million still available in upcoming draws – ₦30 million in monthly draws and ₦17 million in the grand draw, Fidelity Bank is poised to create a wave of new millionaires just in time for the festive season. In the 7th and 8th monthly draws alone, 20 customers received ₦1 million each. These life-changing rewards not only boost individual financial security but also stimulate local economies through increased spending and investment.
“We are delighted to welcome our newest beneficiaries and commend their loyalty. A million Naira is a life-changing amount, and we encourage them to make the most of it,” Ede noted.
The bank’s financial advisory services at the SME Hub further enhance the impact of these rewards, guiding recipients on how to grow their winnings through smart investments and business development.
A Strategic Win for Fidelity Bank and Nigeria
The extension of GAIM 6 is a testament to Fidelity Bank’s responsiveness, innovation, and commitment to customer-centric banking. By aligning the promo with national economic goals and global observances like World Savings Day, the bank reinforces its role as a catalyst for financial empowerment.
As the campaign enters its final phase, Nigerians have a unique opportunity to save, win, and transform their financial futures by simply inculcating a healthy savings habit.
L – R: Direct Sales Executive, Fidelity Bank Plc, Adegboyega Ademokunwa; GAIM 6 Eight Monthly draw Winner, Innocent Okoro Orji; Branch Leader, Fidelity Bank Plc, Gbagada, Chinwe Umez-Eronini; and Product Manager, Savings, Fidelity Bank Plc, at the GAIM 6 prize presentation ceremony held at Gbagada Building Materials market in Lagos recently.
Business
CBN Considers Single Regulatory Window To Unlock Fintech Growth
The Central Bank of Nigeria (CBN) is looking at regulatory reforms aimed at easing compliance burdens on fintech firms, supporting regional expansion, and deepening financial inclusion, as pressure mounts on operators grappling with rising costs and delayed approvals.
In its 2025 Fintech Report, the apex bank disclosed plans to operationalise a Single Regulatory Window to streamline licensing and supervisory processes across multiple agencies, a move expected to significantly reduce time-to-market for new digital financial products.
“Stakeholders cited delays in approvals and ambiguity in regulatory guidelines as their most pressing concerns,” the report stated, adding that these challenges continue to inflate costs and slow innovation across the ecosystem.
The CBN report acknowledged that compliance costs remain a major drag on fintech growth, with 87.5 per cent of respondents reporting that the cost of meeting regulatory and risk requirements significantly impacts their capacity to innovate.
“Exploring models for a Single Regulatory Window to simplify multi-agency compliance processes and reduce time-to-market” as well as “reviewing approval timelines and operational guidelines to address industry feedback on delays and ambiguity.”
It would be recalled that at the last World Bank/ International Monetary Fund (IMF) annual meetings in Washington, DC, Last October, the CBN governor, Olayemi Cardoso, had meet with operators and stakeholders in the Nigerian fintech space behind closed doors in a no holds barred session to ensure that they are fully and formally incorporated within the Nigerian financial regulatory framework.
Beyond domestic regulation, the CBN revealed that it is exploring regulatory passport arrangements to support cross-border expansion, as Nigerian fintech firms increasingly look beyond the country for scale.
The report showed that 62.5 per cent of surveyed fintechs currently operate or plan to expand into other African markets, with strong support for mutual recognition of licences among peer regulators.
“Stakeholders proposed piloting this model with peer regulators in Ghana, Kenya, South Africa, Uganda and Senegal,” the report said, describing bilateral pilots as a more realistic short term pathway to regional integration.
On digital assets, the CBN signalled a shift towards a more nuanced regulatory framework for cryptocurrency, balancing innovation with financial integrity rather than imposing blanket restrictions.
The fintechs surveyed also acknowledged crypto’s potential to drive cost-effective cross-border transactions and strengthen remittance channels, while also warning of risks linked to illicit flows and consumer protection.
“There was broad agreement on the need for a risk-based, activity-focused regulatory framework,” the report stated, adding that regulators must avoid equating all crypto activity with criminality, especially as many scams originate offshore.
The report further highlighted growing pressure to revisit the operational scope of Payment Service Banks, particularly restrictions that prevent them from extending credit, despite their reach into underserved communities.
Stakeholders urged the CBN to either review the PSB framework or introduce a dedicated digital banking licence that would enable inclusive lending under stronger prudential oversight.
“A dedicated digital bank licence may be a more effective pathway for inclusive lending than expanding the PSB mandate,” the report noted, while stressing the need for close coordination between the CBN and the Nigerian Communications Commission.
In the foreword, the CBN Governor said the central bank is committed to fostering innovation without compromising financial stability. “For the CBN, innovation is a strategic imperative. We are committed to creating an environment where new ideas can flourish under prudent oversight, and where inclusion is at the heart of our endeavours.”
He added that fintech must help deliver financial services to the last mile, “from the bustling cities to the rural villages, so that no Nigerian is left behind in the digital economy.”
The central bank said it will continue to collaborate closely with industry stakeholders as it refines policies aimed at positioning Nigeria not just as a fintech frontrunner, but as a regulatory reference point for emerging markets globally.
-Leadership
Business
UAC Records N343.4bn Revenue Surge On Successful Acquisition Of CHI
UAC of Nigeria Plc has announced its unaudited financial results for the fourth quarter and year ended December 31, 2025.
The firm recorded a 74 per cent increase in revenue to N343.4 billion, following the successful completion of its transformational acquisition of CHI Limited alongside continued contributions from the Group’s core operating businesses.
The 2025 financial year marked a strategic inflexion point for the Group, characterised by significant scale expansion, entry into large consumer growth categories, and strong underlying earnings momentum, albeit alongside N21.2 billion in one-off acquisition-related costs. Excluding these non-recurring costs, underlying profit before tax rose by 76 per cent year-on-year to N28.7 billion, underscoring the strength of the Group’s core operating performance.
In the fourth quarter alone, the inclusion of three months’ performance from CHI Limited drove a 62 per cent year-on-year increase in revenue to N183.8 billion, providing early evidence of the earnings potential of the expanded portfolio.
Operating profit stood at N8.2 billion, down from N12.2 billion in Q4 2024, reflecting the impact of one-off transaction costs related to the acquisition of CHI Limited.
Excluding these one-off costs, operating profit surged to N20.3 billion, representing a 66 per cent year-on-year increase.
The acquisition of CHI Limited has significantly broadened UAC’s operating base, adding leading consumer brands such as Chivita, Hollandia, and Capri-Sun, while SuperBite and Beefie have further strengthened the Group’s snacks portfolio. The transaction has also deepened leadership and operational capacity across the Group.
Speaking on the results, group managing director, UACN, Fola Aiyesimoju, said, “2025 was a pivotal year for UAC. The completion of the acquisition of C.H.I. Limited significantly increased the scale of our Group, with revenue reaching N343 billion, a 74 per cent increase compared to 2024.
“While Group profitability was impacted by N21 billion one-off acquisition costs, our underlying performance was strong, with profit before exceptional items rising by 76 per cent to N29 billion, from N16 billion in 2024. With the acquisition completed, our focus is on executing our value creation plan, prioritising margin recovery and working capital optimisation, to deliver stakeholder value consistent with our growth strategy.”
Segment performance reflected a mix of consolidation gains and macroeconomic headwinds. The Packaged Food and Beverages segment emerged as the Group’s largest contributor following the inclusion of CHI Limited, delivering N204.5 billion in full-year revenue.
The Paints segment also delivered another year of steady growth, supported by increased demand for premium products and improved product mix.
In the Edibles and Feeds segment, operating conditions remained challenging due to declining agricultural commodity prices. During the fourth quarter, the segment recognised an inventory write-down of N4.1 billion to net realisable value, a prudent measure that strengthens balance sheet resilience and supports improved margin performance going forward.
Beyond its operating subsidiaries, UAC also benefited from improved contributions from associate companies, supported by sales of non-core property assets at MDS Logistics Limited.
Looking ahead, UACN stated that it entered 2026 with a strengthened portfolio, improved earnings base, and a clear execution agenda, positioning the Group to unlock value from its expanded portfolio and deliver consistent long-term shareholder value.
-Leadership
Business
Federal Gov’t Generates N16.2bn Revenue After Data Privacy Reforms
The National Commissioner of the Nigeria Data Protection Commission (NDPC), Dr Vincent Olatunji, has stated that Data protection-related activities have generated over N16.2 billion for the Nigerian economy, creating employment opportunities for Nigerians in the digital ecosystem.
Speaking at a media training workshop in Lagos on the backdrop of the National Privacy Week 2026 “Privacy in the Era of Emerging Technologies: Trust, Ethics and Innovations” Dr Olatunji stated that this significant revenue is supplemented by additional income from licensing and penalties, describing privacy as a strategic confidence-building tool that will drive Nigeria’s digital transformation and attract investment.
He declared data privacy a fundamental human right and a critical pillar for trust, equity and freedom in Nigeria’s fast-growing digital economy, noting that the rapid adoption of telecommunications, artificial intelligence, robotics and digital platforms makes privacy protection no longer optional, but essential for national development.
The NDPC boss stressed that journalists must first understand the subject deeply before driving public awareness, emphasising that responsible reporting is key to building confidence in digital systems and protecting citizens’ rights.
He, however, traced the evolution of Nigeria’s data protection framework from the launch of the Nigeria Data Protection Regulation (NDPR) in 2019 to the establishment of the NDPC with full legal authority. He explained that the commission is driven by strategic pillars of awareness, human capital development, cooperation, technology-driven systems, strong governance, and sustainable funding.
According to him, these reforms have transformed the sector, growing the number of licensed Data Protection Officers from zero to over 7,000, with more than 23,000 professionals now working across the country’s data privacy ecosystem, supported by local certification programmes and a Virtual Privacy Academy.
He added that compliance in the public sector has improved significantly from an initial four per cent, as sector regulators now lead data protection efforts across their industries.
Olatunji stated that on the global stage, Nigeria is working with more than 40 countries and international data protection bodies, while NDPC is an active member of the Network of African Data Protection Authorities (NAPA), and a recent recipient of the Picasso Award as Africa’s most outstanding data protection authority.
Commenting, legal expert Barr. Alex Onwe, in a comprehensive overview of the Nigeria Data Protection Act (NDPA) 2023, asserted that the new law establishes a critical framework for safeguarding personal information in the digital age.
Onwe stated, “The foremost object of the NDPA is to safeguard the rights and freedoms of data subjects, as guaranteed under the Constitution”
While highlighting the law’s foundation in fundamental human rights, with its application extending to any entity processing the data of individuals in Nigeria, regardless of where the organisation is domiciled.
Barr. Onwe detailed the core principles organisations must follow, including lawful processing and stringent security measures, warning of severe penalties for non-compliance, including fines of up to two per cent of annual revenue.
He urged organisations to develop data privacy policies and ensure rigorous staff training. While adding that proactive adherence is not just a legal duty but essential for building trust, as the NDPC is empowered to enforce the Act through investigations, orders, and substantial penalties.
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